Post by account_disabled on Jan 1, 2024 4:29:18 GMT
«Millionaire forever and ever» . This is the title of the new ONCE Eurojackpot campaign signed by the creative agency Sra. Rushmore. Through a spot and relying on humor, the advertising campaign reminds us that the jackpots of up to 90 million distributed by the European mega draw go a long way and for many . That is, even the winner's children's children's children will be able to enjoy the prize. «I am Patricia, the Intrepid, daughter of Luis, the Sybarite, and Teresa, the Generous. Granddaughter of Alfonso, the Carefree, great-granddaughter of Lucía, the Eccentric, and great-great-granddaughter of Paco, the Eurojackpot guy ," the announcement reads.
In this way, ONCE presents an entire generation of millionaires descendants of Paco, its protagonist. If you do not display the embedded video correctly, click here . The campaign started on January 11 and Phone Number List has two launch spots (30″ and 20″) and four reductions for the boats. It has a presence on the radio, internet, outdoors and various graphics , pieces that play with Paco's lineage or with an aesthetic similar to that of the Middle Ages and its signs of identity such as family coats of arms and coats of arms. Technical sheet of the Eurojackpot campaign: Agency: Sra. Rushmore Advertiser: ONCE Client Contact: Antonio Mayor and Javier Nogal Creative President.
Miguel García Vizcaíno General Creative Director: Marta Rico Executive Creative Director: Xisela López Creative Director: David Titos Art Directors: Marta Taboada, Sara Díez and Ana Casado Copy: Marc Xifre Account Team: Clemente Manzano, Rocío Cáceres and Nieves Gil Producer Agency: Freelance For Production Company: Lobo Kane Executive Producer: Eva de Lera Rodríguez Producers: Chema Sayago and Elena Saenz Director: Javier Ruiz Caldera Post-production Studio: Telson 360 Sound Studio: Telson 360 Media Agency: Zenith Formats: TV: 1×30″, 1×20″ and 4×10″ Radio: 6×30″ Spot titles: Generations, Intrépida, Sybarite, Generous, Eccentric. Radio titles: Albarán, Philosopher, Vintage, Generosa, Paco Jr, Iván.
In this way, ONCE presents an entire generation of millionaires descendants of Paco, its protagonist. If you do not display the embedded video correctly, click here . The campaign started on January 11 and Phone Number List has two launch spots (30″ and 20″) and four reductions for the boats. It has a presence on the radio, internet, outdoors and various graphics , pieces that play with Paco's lineage or with an aesthetic similar to that of the Middle Ages and its signs of identity such as family coats of arms and coats of arms. Technical sheet of the Eurojackpot campaign: Agency: Sra. Rushmore Advertiser: ONCE Client Contact: Antonio Mayor and Javier Nogal Creative President.
Miguel García Vizcaíno General Creative Director: Marta Rico Executive Creative Director: Xisela López Creative Director: David Titos Art Directors: Marta Taboada, Sara Díez and Ana Casado Copy: Marc Xifre Account Team: Clemente Manzano, Rocío Cáceres and Nieves Gil Producer Agency: Freelance For Production Company: Lobo Kane Executive Producer: Eva de Lera Rodríguez Producers: Chema Sayago and Elena Saenz Director: Javier Ruiz Caldera Post-production Studio: Telson 360 Sound Studio: Telson 360 Media Agency: Zenith Formats: TV: 1×30″, 1×20″ and 4×10″ Radio: 6×30″ Spot titles: Generations, Intrépida, Sybarite, Generous, Eccentric. Radio titles: Albarán, Philosopher, Vintage, Generosa, Paco Jr, Iván.